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PARA DIVULGAR A NOVIDADE DA NIKE STORE DIAMOND MALL, O NIKE iD, FOI CRIADA UMA DIREÇÃO DE ARTE COM FORTE APELO PARA O PRODUTO E TIRADAS TEXTUAIS ABSOLUTAMENTE IDENTIFICADAS COM O SEU PÚBLICO-ALVO. A POSSIBILIDADE DE VENDER UM TÊNIS CUSTOMIZADO RENDEU PEÇAS INTELIGENTES E DE GRANDE IMPACTO VISUAL.

TO PUBLICIZE THE NEW NIKE STORE DIAMOND MALL, THE NIKE iD, AN ART DIRECTION WAS CREATED WITH A STRONG APPEAL FOR THE PRODUCT AND TEXTUAL EXTRACTS ABSOLUTELY IDENTIFIED WITH ITS TARGET AUDIENCE. THE POSSIBILITY OF SELLING CUSTOMIZED SNEAKERS YIELDED SMART PIECES WITH GREAT VISUAL IMPACT.



EVEN NARCISSISTS WILL WALK LOOKING DOWN.
NIKE ID HAS ARRIVED.
THE NIKE YOU MAKE. MIX. MATCH.


NOW I WANT TO SEE CHINESE COPY YOUR NIKE.
NIKE ID HAS ARRIVED.
THE NIKE YOU MAKE. MIX. MATCH.


IF NO ONE COPY IT BECOME EXCLUSIVITY. IF EVERYBODY COPYING BECOME FASHION.
NIKE ID HAS ARRIVED.
THE NIKE YOU MAKE. MIX. MATCH.


BIPOLARS, MAKE TWO.
NIKE ID HAS ARRIVED.
THE NIKE YOU MAKE. MIX. MATCH.


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